The Fragrance Foundation (TFF) is accepting nominations for the 2021 TFF Awards now through February 12th —vote here.

The categories this year include all the usual ones, such as Fragrance of the Year Women’s, Fragrance of the Year Men’s, and the new ‘Universal’ categories added last year to recognize the growing popularity of gender-neutral fragrances (which we all used to call ‘unisex’.)   

There are a few changes this year to the Packaging categories. They are:

• Luxury Packaging of the Year: To qualify as ‘luxury’, the pricepoint must be $200 and up for a 100 ml bottle.


• Prestige/Popular Packaging of the Year: The suggested retail price must be $199 or less for a 100 ml bottle.

The Consumer’s Choice category also has a change—the Consumer’s Choice Candle & Home Collection of the Year category includes candles, diffusers, and other interior scent products. These nominees will be evaluated based on fragrance, packaging, and product innovation. 

Other categories include Indie Fragrance of the Year, Media Campaign of the Year, and the Fragrance Hall of Fame. 

Celebrate the 2021 Notables on February 10th

TFF says, “The Fragrance Foundation Notables represent the future of the fragrance industry. The annual recognition honors young professionals for their leadership, creativity, passion and potential.”

Celebrate virtually on February 10th— 5:30 – 7:00 PM ET.

The 2021 Notables are:

• CeCe Conner, Marketing Manager, North America – BYREDO
• Andrea Duarte, Director, Integrated Communications – Shiseido
• Chantell Gerena, Fragrance Development Director – Symrise
• Tim Halle, Marketing Director Fragrances – Christian Dior
• Sophia Ladouceur, Junior Account Manager – Givaudan
• Jessica Leslie, Senior Marketing Manager – Firmenich
• Minkie Liou, Director Global Marketing, Ralph Lauren Fragrances – L’Oréal
• Aurore Mane, Perfumer – MANE
• Cailin McCarthy, Director, Marketing – NEST New York
• Nico Mossa, Senior Marketing Manager, Gucci Fragrances – Coty Inc.
• Mackenzie Reilly, Junior Perfumer – International Flavors & Fragrances
• Rhita Squali, Sales Operations & Channel Strategy Director, US Luxury – Coty Inc.
• Lindsay Tomaro, Senior Manager, PR and Influencer Marketing – Coty Inc.

In other fragrance news, if you haven’t read Rachel Syme’s How To Make Sense of Scents article in the February 1st edition of The New Yorker, you should. She mentions how the fragrances we prefer at any given time are affected by where we are and what we’re doing. She writes, “What we smell depends on what’s in vogue and what’s valued—on what cultural forces happen to be swirling in the air.” 

A Look at the 2020 TFF Winners

If you want a refresher, here’s Everything That Happened at The Fragrance Foundation Awards in 2020.

Gucci The Eyes of the Tiger, Eau De Juice Pure Sugar, & K by Dolce & Gabbana found inspiration in a vintage apothecary, a juice box, & a crown—and were the 2020 TFF Packaging of the Year Winners.  

And, Cher presented the TFF Media Campaign Awards to Coty and Puig.

Don’t forget the deadline— visit TFF’s website at the link above to send in your 2021 nominations.

Good luck!